In the current learning landscape, video is hard to escape, and with good reason. Few training methods connect to a learner’s emotional response like well-crafted video.
Research shows that meaningful learning, when combined with emotional engagement, results in improved retention and sustained behavior change – which is the ultimate goal of every training program.
Adding a video component to a learning program brings concepts to life. Learners are more likely to engage when they see new job tasks played out in a scenario, or hear a senior leader stress the importance of a new initiative.
Corporate training video can also introduce new products, processes or ideas. Whether used on its own or as part of a blended learning program, audio-visual content is one of the most powerful methods available for imprinting knowledge into learners’ long-term memory.