Craft the Right Visual Design
Here’s the thing: aesthetics count, and look-and-feel is one of our specialties. It matters so much to us, in fact, that we invest in a top-notch creative director and graphic design team. The reality is, many developers fall into the trap of creating content that “checks all the boxes,” without using visual design to ensure the content is learned and not just taught.
Because that’s just it: The essence of visual design is form and function working together to communicate. A “wow that looks good” reaction is wonderful to hear, but is not the win. The victory comes from creating a visual tone that aligns with the message and resonates with the audience, resulting in mood and behavior change.