Without clear and strategic stakeholder communication, change initiatives are likely to fail. People are at the heart of every change—the driving force for making the change happen. Ultimately, successful implementation will be decided by the people who are affected directly, or indirectly, by the change.
Communicating early and often builds strong alliances in support of change. To that end, change communications must answer the following vital stakeholder questions:
By highlighting the benefits and the impacts of the change early, it’s possible to alleviate fears and lay the groundwork for a successful program.