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Change Communications

Change Communications

Communication Is Key

Without clear and strategic stakeholder communication, change initiatives are likely to fail. People are at the heart of every change—the driving force for making the change happen. Ultimately, successful implementation will be decided by the people who are affected directly, or indirectly, by the change.

Communicating early and often builds strong alliances in support of change. To that end, change communications must answer the following vital stakeholder questions:

  • Why is this change happening?
  • How is my job changing?
  • What is the risk of not changing?
  • What's in it for me (WIIFM)?

By highlighting the benefits and the impacts of the change early, it’s possible to alleviate fears and lay the groundwork for a successful program.

Change Management Communications
corporate change management solutions
corporate change management solutions

Best Practices In Practice 

With numerous successful change projects under our belts, we’ve learned a few best practices around developing change communication strategies. For example:

Right Messenger, Right Message

Executive sponsors must communicate their commitment to the change and communicate it clearly. Executive key talking points can help. Supervisors and managers reinforce those key messages and relay day-to-day announcements of new and updated project information.

change communications strategy

Mix It Up

Use diverse communication channels to reach your audiences.  Posters, one-on-ones, newsletters, blogs, workshops, lunch and learns, leadership office hours, and more can all be effective pieces of a communication plan.

lunch and learn change management communications

Two-Way Communication

Give employees the opportunity to share concerns, provide feedback, and ask questions. Two-way communication generates buy-in and provides answers in real-time.

Two Way Communication

Repeat To Remember

Details are often forgotten or overlooked in early communications. Repeat key messages often, reinforce in training and support activities, and retention will follow.

Repeat to Remember

How We Help

Change Communications Plan

What does a detailed change communications plan look like? Our communications matrix includes: 

  • Key stakeholder groups and impacts per group (challenges, priorities, styles, needs)
  • Existing communication vehicles and any potential gaps
  • Key program messages targeted by audience
  • Goals and timing
  • Tactics, channels, and frequency
  • Feedback mechanisms, both formal and informal
our change management methodology

Examples of recommended change management activities and tools include:



facilitator guides and presentation materials
Detailed Communication Plan
Brand Development
Brand Development/Graphic Identity
Website Icon
Website and Print Templates
Poster Icon
Posters & Postcards
Email Icon
E-Newsletters & Emails
Keynote Speaker Notes
Talking Points for Project Sponsors
Blogging Icon
Tradeshow Icon

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