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Invisalign
Invisalign Product Training

Executive Summary

Invisalign needed to train general dentist practitioners across the country on how to successfully incorporate Invisalign products into their practice, from how to market the product, how to implement the product, to how to use the associated software.

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Challenges

Dashe was met with a tight deadline challenge, as a previous vendor had worked on the project but failed to meet expectations, resulting in Dashe joining the project later in the timeline.


Our Solution

Dashe collaborated with Invisalign to create a series of "day-in-the-life" training videos and "how-to"  eLearning modules to train dental practitioners on the use and process of Invisalign Go. The training materials included a strong marketing component to help practitioners identify strong candidates for Invisalign Go, and then successfully implement the product to achieve the patient’s desired results.

How It Helped

The eLearning modules were well received. As a result, Invisalign approached Dashe to modify the product training for their European market launch.

Jolene and her team are not just 'order takers'. I really appreciate the process where we always sit down to brainstorm and workshop what the final outcome and deliverable are going to be, to get us to the finishing line...and time after time, we exceed our expectations.
Gloria Ma BW

 

GLORIA MA, ASSOCIATE MARKETING DIRECTOR