A friend of mine recently sent me a fascinating article titled “The Shrinking of the Non-Social Web” which contained some real eye-openers. Essentially the Web is not just evolving gradually as it absorbs the impact of smartphones and social media; it’s changing so radically that it might be better to look at what’s happening as the birth of an entirely new concept of internet interactivity and learning. A brief overview of the content of the article:
Traditional use of the Web (i.e. non-mobile and non-video usage) is shrinking. Per-person consumption of traditional Web content fell by 3 percent between March 2010 and March 2011 in terms of minutes.
Within that shrinking slice of online time, Facebook is increasingly the portal for everything. While the “document Web” (as author Ben Elowitz terms the old-style Web) shrank by 9 percent overall, Facebook consumption increased by 69 percent, essentially stealing time …















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