In my last post I examined several characteristics that make for hi-quality learning videos – http://www.dashe.com/blog/uncategorized/effective-video-training-breaking-it-down
In this post, I take a look at some of the latest tools available to Instructional Designers to make their video efforts come to life.
Captivate 6 from Adobe - www.adobe.com/products/captivate.html - makes producing and distributing video easier than ever. IDs have been able to embed video in a Captivate timeline for years but, with Captivate 6, Adobe has built in a new capture-as-a-video workflow allowing you to create high-quality product demos. It allows you to edit video, and add transitions, smart shapes, audio, and captions. You can also insert a talking head or another video in a picture-in-picture format. If you’d like to share your training with the rest of the world, you can publish it to YouTube with a single click.
Smartbuilder (www.suddenlysmart.com) is a tool that can say it’s the only robust course authoring tool that does not require scripting. While it allows you to integrate video into the e-learning module, you can set up an interface that pulls out bullet points and diagrams (from a Powerpoint deck or other document) in a sidebar to support the video and provide additional information.
VIDIZMO’s (www.vidizmo.com) value proposition is that it’s the world’s first true “Business Video Platform”. It allows organizations to communicate, educate, and collaborate with employees, students, partners, and customers.
VIDIZMO’s Ultra Mashup software allows you to edit various video segments together. You can use the Mashup Studio to create quizzes and gather feedback via survey forms. It also allows you to jump between chapters according to the results of quizzes you create.
The tool has a detailed reporting feature which allows you to know who watched a given video, when they watched it, how much of the video they actually watched, how long they watched it, and tracks the learner’s quiz scores as well. Even with all of this functionality, the tool is extremely simple to use – non-techies can get up to speed with it in little time.
Their VIDIZMO Channel product allows you to notify your target audience about upcoming campaigns or mandated training sessions.
Brainshark (www.brainshark.com) has been a strong player in the video training market for several years. They too claim to enable the average businessperson to easily create, share and track online and mobile video presentations. This core functionality is delivered by their Brainshark CST Platform™.
The Brainshark product allows you to take your content (PowerPoints, documents, photos, video clips), log into your Brainshark account to upload the content and add audio by phone, microphone or MP3 upload. Their proprietary system guides you through a step-by-step process, allowing you to transform your content into voice-enriched online video presentations.
Their tracking capabilities are similar to VIDIZMO’s – you can track who viewed, what they viewed, when they viewed and where they viewed the content. You can receive email alerts with the viewing data or log in to your Brainshark account to access online dashboards and reports. The system also enables you to measure the effectiveness of your communications and prioritize follow-up activity with viewers.
So there’s a quick overview of some of the leading video tools available to Instructional Designers today. Getting back to basics though – as in so many things in life, none of the coolest tools around make a darn bit of difference unless you use them effectively and with a strong vision in mind. Here’s a quick trip down memory lane (for many of us at any rate) on what great video training can look like – and made long before the PC was even on the scene: http://www.youtube.com/watch?v=ODGA7ssL-6g ….ain’t it great?