It’s no surprise that the use of video in corporate training continues to gain in popularity among corporate Learning and Development departments. Brandon Hall, the research firm based out of Delray Beach, FL, polled over 300 training professionals back in 2011 and found the top 2 reasons for using video in training – effectiveness and high engagement.
These two concepts seem to go hand in hand. People respond to video. It catches our attention. Combining moving pictures with audio in a compelling way draws people into the subject. A good training video can bring out a similar level of engagement as a good movie or television show. I always find it interesting that people would often rather watch other people on a screen than interact with them in person (Hitchcock had it right – there’s an element of voyeurism in each of us).
There’s an art as well as a …












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