Sometimes it’s hard to take something seriously that promises to solve an age-old, complex human problem. If a product or service promises to “Burn Off Pounds Fast!” or “Eliminate Stress Now!” most of us are, justifiably, skeptical.
The challenge of changing human behavior for positive business outcomes is a similarly elusive pursuit. That’s why I was skeptical when I first encoutered BJ Fogg’s Behavior Wizard. The wizard uses a series of simple questions to help the user identify what kind of behavior change he or she is looking for. For example:
Based on the responses, the wizard assigns your behavior change into one of 15 types, divided along two axes:
1) Duration of change (one-time, temporary, permanent)
2) Amplitude of change (increase/decrease, start/stop)
This is a fascinating tool for those in the Learning and Performance Improvement industries, because it attempts to identify the objective and discreet attributes that …















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